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It is difficult to know whether assumed similarity
reflects a psychological process or reflects a method effect: Ratings by
the same observer of self and others share the same measuring device. However,
based on extensive experimental evidence, it appears that assumed similarity
is real. Assumed similarity effects are strongest for the
Big
Five factor of agreeableness. Assumed similarity seems to increase
with acquaintance. Although one might thing that there would be assumed
dissimilarity for ratings of outgroup members, no such effect is found.
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Chapters 9 and 10 of
Interpersonal
Perception: A Social Relations Analysis